Sony Electronics, In-store Product Display Graphics
Graphics built for in-store displays to highlight featured products and their key selling factors. Pre-established physical templates were used, with designated locking mechanisms to securely protect products from theft.
One of the largest challenges faced was the variety of product shapes and sizes and how to use the allocated space and pre-determined security features to place graphic elements and relevant information in a manner that encouraged consumers to engage, interact or ask for more information.
Main images were shot with Sony cameras and selectively used to raise curiosity amongst consumers. Using repetition and consistency of a modular design approach to display technical information helped increase consumer engagement within a variety of products and ultimately lead to educating consumers and influencing them to make conscientious and well informed decisions, persuading them to make a purchase.
Design, Retouching, Production, Design Team Collaboration